MA in International Management – International Marketing (International University of Applied Sciences Bad Honnef)

The Μaster of Arts programme in International Management gives you the tools you will need for a variety of management roles in international companies. The programme focuses on the international service industry and gives you opportunities to put what you've learned to work. 
In particular, the Master International Management · Marketing prepares you to work in marketing management roles in internationally operating organisations.The program builds your understanding of the sales and marketing issues of international organisations. You will improve your competencies in international marketing, brand management, market research, consumer behaviour, organisational strategy and pricing through analysis of successful concepts of international marketing management. The focus on (inter)cultural challenges in various country markets not only increases your methodological, but also your socio-cultural skills.



  • Service Operations Management
  • Performance Measurement & Management
  • International Business Ethics
  • International Corporate Governance
  • International Economic Policy
  • Advanced Research Methods
  • Applied Statistics
  • Language Course I


  • International Negotiation Skills
  • Leadership
  • Language Course II
  • Four courses out of the following:
    • International Organisational Behaviour
    • Advanced International Human Resources
    • International Marketing
    • International Management Accounting &  Control
    • International Financial Accounting
    • International Financial Management


  • Strategic Aspects of the Service Industry
  • Global Brand Management
  • International Consumer Behaviour
  • Applied Marketing Research
  • Current Issues in International Marketing
  • Sales and Pricing


  • Master Thesis & Colloquium

Full-time 4 semesters (3 semesters study +1 semester Master Thesis). 

In studying for a degree from IUBH you will benefit from:  
  • The reputation and credibility of internationally recognized University in Germany
  • Outstanding Teaching and Individual Attention
  • Practice-Oriented Through and Through
  • Opportunity to develop the social, professional and intercultural skills you will need to work in management
  • Global network of industry contacts
The Master of International Management qualifies you for a full scope of career possibilities with international and transnational corporations. Graduates can work in export companies, the public sector, international banks and companies with subsidiaries abroad. Most employers offer attractive salary packages.

The graduates of the IUBH School of Business and Management are respected employees in national and international companies and can benefit from the extensive networks with employers that both IUBH and NYC have established locally and internationally. 

All degree porgrammes are accredited by the FIBAA

CHE Ranking 2014: Best Private University of Applied Sciences in Germany


The IUBH is accredited by the German Science Council