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What can Positive Psychology do for us?

Positive Psychology, a recent branch of psychology, launched with the promise to make our everyday lives better. In their influential article in American Psychologist in 2000, Martin Seligman (the father of Positive Psychology) and Mihaly Csikszentmihalyi (the father of flow) laid the foundations of this new science.

Good decisions, bad decisions, and right decisions

Decisions have the distinctive feature that they are made in the present but evaluated in the future: good decisions achieve desired outcomes while bad ones do not. Since future is uncertain, it is almost impossible to know a priori if a decision is a good or bad one, especially when conditions change rapidly like they do at present.

Storytelling as an Image creation tool (Brand Storytelling)

A newly emerging international trend in the field of food and beverages, is returning to traditional, pure products and flavours, where consumers are turning to products asking authenticity. The fast pace of life and fear that has now passed in various forms in everyday life, combined with the stress, has created an emotional need for return to roots, back to those memories, fragrances and the flavours, that make us feel safe and sure, throwing away the "illusion of supposedly". The traditional diet products are products associated with nutritional culture of a place, and through it with the local history, traditions and customs. The traditional character of these products due to the specificity of the materials or the manufacturing method (recipe or technique) has a history of decades or centuries and transmitted from generation to generation.

TEACHING ADULTS: CAN IT BE FULFILLING?

In today’s world, the number of adult English learners is increasing rapidly due to the fact that more and more adults are motivated to learn English either for study or work purposes, or even just for their own self-fulfillment. Therefore, teaching adults can offer quite a few job opportunities for teachers of English in their own country, abroad, or even on a distance-learning basis. However, teaching adults may seem more challenging, and therefore harder, to many teachers. Actually, it can be so, but it is also very fulfilling as adults are usually more highly motivated and more experienced than younger learners. Within this framework, this article will start by briefly presenting the main characteristics of adults as learners and will then move on to offering some suggestions of relevant activities.

MARKETING AND COMMUNICATION

The Marketing and Communication specialty provides the student with all the necessary knowledge and skills to effectively promote the services in the right target group and in the appropriate place and time. However, a requirement for success for a modern marketer is to satisfy the needs and desires of the client and to be able to anticipate / create future ones. The key features that marketing executives must have are:

How to Succeed through Finding Your Calling

Computing and Education in the Fourth Industrial Revolution

The industry is already changing shape into a more autonomous and intelligent model. According to major influencers such as Bill Gates, Elon Musk and Jeff Bezos, the future of the industry will involve the application of computing in a much more direct sense.

Employability and Higher Education for Teachers of English Language

Despite the initiatives undertaken within the spirit of the Bologna Process, there is still much debate as to whether higher education programmes of study equip students and graduates with the necessary lifelong learning and professional skills which will empower them to compete successfully in the globalized market.