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Diploma in Digital Marketing

Online Digital Marketing Diploma/ Certificate


Study the Future of Advertising with the Digital Marketing Diploma/Certificate from New York College!

The Digital Marketing Diploma is a comprehensive program that fully covers the techniques and tools of modern digital marketing. Gain the training you need from top experts in the digital space and equip yourself with the knowledge that will establish you in the industry. The program is designed to provide you with complete training in key areas such as:

  • Digital Strategy: Develop strategies that lead brands to success.
  • Social Media Marketing: Learn how to leverage social media to build a strong presence and engage with your audience.
  • Facebook Advertising: Master the art of targeted advertising on Facebook and maximize your ROI.
  • Email Marketing: Create effective campaigns that strengthen relationships with your audience.
  • Performance Advertising: Improve the performance of your ad campaigns with specialized techniques.
  • SEO & Google Advertising: Boost your rankings in search engine results and maximize your visibility.
  • Marketing Analytics: Learn to analyze data and enhance your strategies with measurable results.

The revolution in digital marketing is here, and we invite you to start it with us. Equip yourself with the most up-to-date skills and conquer the world of online marketing!

Why Choose Our Program?

The Digital Marketing Diploma offers a holistic approach to education. The teaching methodology combines theoretical instruction with practical exercises, ensuring the immediate application of knowledge. Participants will gain both theoretical understanding and practical skills to meet the demands of the digital age.

Upon completion of the program, you will receive a Diploma/Certificate from NEW YORK COLLEGE, along with educational materials to support your journey.

Who Is It For?

The program is ideal for:

  • Professionals in advertising and marketing who want to specialize in digital marketing.
  • Directors of finance, sales, and other departments who wish to understand digital strategies.
  • Professionals and entrepreneurs who want to enhance the digital presence of their products and services.
  • Students seeking modern education and specialization in the fast-growing field of digital marketing.

The future of online marketing is here, and it's calling you! Enroll today and become a pioneer in the digital era.


Λεπτομέρειες
  • Curriculum

  • Professors

  • At a Glance

Curriculum

The Digital Marketing Diploma at New York College is a comprehensive program that offers in-depth knowledge and hands-on experience with the most important and up-to-date tools in digital marketing. Below is a detailed description of the courses offered in the program:


Foundation / Induction

Introduction to digital marketing and familiarization with the program’s structure and objectives. It provides foundational knowledge to help you understand the digital economy and the basic principles of advertising in the digital world.


The World of Digital Marketing

Learn the basic principles of digital marketing, from how different platforms operate to market dynamics. You will understand how digital marketing funnels and campaigns work and how to design and implement effective strategies.


Social Media & Content Management

In this course, you will learn how to professionally manage social media to strengthen corporate identity, build relationships with your audience, and manage content. You will also dive into creating engaging content and strategic social media management.


Meta Advertising & Campaign Management Lab

Learn how to create and manage effective advertising campaigns in Meta’s environment. The course includes practical exercises in ad creation, campaign design, and results analysis, maximizing return on investment (ROI).


Advertising on the Display Network

Explore the capabilities of the Google Display Network (GDN). You will learn how to target the right audience through targeted display ads and how to optimize your campaigns for better results.


Email Marketing

Learn how to create and manage effective email marketing campaigns. From designing the right strategy to analyzing results, you will develop the skills needed to build and maintain strong relationships with your audience through email.


How to be GDPR Compliant in Digital Marketing

In this course, you will learn how to comply with data protection regulations (GDPR) in your digital campaigns. The basic principles of GDPR will be analyzed, and you will learn how to ensure that your processes comply with data protection laws.


Performance Advertising (Google Ads and other Advertising Platforms)

You will learn how to fully leverage the capabilities of Google Ads and other advertising platforms (YouTube, TikTok, etc.). The course focuses on creating high-performance campaigns, monitoring results, and ongoing optimization.


Marketing Analytics

This course covers the importance of data analysis in decision-making for digital marketing. You will learn how to evaluate and analyze data from advertising campaigns and platforms, optimizing your strategies based on measurable results.


Search Engine Optimization (SEO) & Google Optimization

Learn how to optimize your websites for search engines. You will gain foundational SEO knowledge, improve your ranking in organic search results, and increase your website’s visibility.


A/B Testing

Gain the skills to create and analyze A/B testing. You will learn how to test and compare different versions of ads, landing pages, and strategies to identify which ones deliver the best results.


Digital Strategy

Learn how to create comprehensive strategies for growth and success in the digital world. The course covers all the necessary steps for building a strong digital strategy that focuses on business outcomes.


Strategic Digital PR

This course focuses on integrating digital tools into public relations strategies. You will learn how to manage the image of a company or brand in the digital world and how to leverage PR to enhance your online presence.


Career Development

The Career Development course helps you prepare for your career in digital marketing. You will learn techniques to effectively present yourself, build your professional profile, and attract opportunities in the field.


Canva Workshop

In the Canva workshop, you will learn how to create visually appealing graphics for your digital marketing efforts. Canva is one of the most popular tools for creating visual content, and this course will help you maximize its potential.


One-to-One Meetings for Digital Strategy

In one-on-one meetings, you will have the opportunity to work directly with the Course Leader, receiving personalized advice and guidance on your digital strategy. These meetings provide a personalized approach and practical help in developing your brand.


This detailed curriculum provides participants with the knowledge and skills needed to stand out in the ever-evolving field of digital marketing. Enroll today and start your career in digital advertising with the most modern tools and strategies!

Professors

At a Glance

 

WHY TO CHOOSE THIS PROGRAM


  • Immediate acquisition of knowledge and skills in digital marketing.
  • Lectures by leading professionals in the industry.
  • Combination of theoretical training and practical workshops.
  • Networking opportunities with top industry leaders.
  • Analysis of case studies from the Greek and global markets.

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